Our Principles

 

Boring is Beautiful

 

We like boring businesses that are solving a meaningful problem. They won’t disappear with trends or fads. They solve a problem that’s been around for decades and that problem will persist for decades.

 

Long Term Thinking

 

By looking at problems and solutions with a long term view, we believe more sustainable changes can be made that help all the stakeholders of the business, not just the financial ones.

 

Simple Solutions

 

The best concepts are most likely to be the simplest. We try and do away with jargon and complicated structures to make our investing transparent and easy to understand.

 

Cash is King

 

Even in this cashless society, cash is still king. Profitable companies that generate good cash yields should be celebrated for their boring resilience and stability, not deemed unambitious.